Brief: To produce a pitch deck that was primarily focused on mood boards to convey tone and imagery to a marketing agency.
My Contribution: I sourced the images based on my conceptual interpretation of the brand and the brief, devising something colourful, bold and fresh to counterpoint the stuffy, traditional aesthetics more commonly associated with whisky.
Challenges: Producing an aesthetic that is initially so at odds with the brand, which could inspire them in a new direction.
Outcome: A deck that pushed their brand in a direction that is closer to the craft beer market demographic, which allowed them to explore this potential market.
Client: The Craft Irish Whisky Company
