Brief: To create a photography led deck to pitch for tender over a filmed advert, suitable across TV and socials.
Challenges: Working with a producer who didn't have a well formulated idea of what they wanted, meant having to be patient and be willing to change direction several times throughout the process.
My Contribution: Given merely basic direction, I sourced images and created a visual design that had to convey movement and elegance appropriate to the client's brand.
Outcome: The client went on to win the contract and produce a product that opened up a new area of business for them.
Client: JLL for The Department
