Brief: To imagine and communicate a spread of theatrical production concepts that could be staged and performed in the main space of the new MSC cruise ships.
Challenge: To create something that would bring the space to life without having visited a ship in person, that felt bold and new whilst taking into account technical and space restrictions.
My Contribution: I was involved in the entire process here, from conceptual ideation to image sourcing, to copy writing and design presentation.
Outcome: MSC loved our ideas and this helped secure the start of a pilot relationship along with several other proposals I worked on.
Client: MSC for The Department
