Brief: To communicate the look and feel for the concept of a robot / futuristic bar to be installed on MSC's new cruise ships.
Challenge: To create a concept that was different from anything MSC had previously installed that pushed the boundaries between futuristic tech and what is possible in the present day.
My Contribution: I created the branding for the deck as well as the branding concept for the bar itself, compiling mood boards, image sourcing, copy writing as well as contributing to the concept development itself.
Outcome: This deck was one of several which secured a pilot venture with MSC to start working with them on their new cruise line.
Client: MSC for The Department
