Brief: To elevate an existing deck that was designed using Microsoft Word to something more visual and compelling. The deck had to appeal to everyone in the product chain from investors to the scientists behind the tech.
Challenges: Creating something that appealed to the more sales and marketing led founder that also made the scientists in the project whose aesthetic was more academic feel included.
My Contribution: Working with the startup founder I pushed their image as far as possible towards deigned outcome and away from a scientific document.
Outcome: A deck that was based on compromise but still managed to elevate the offering beyond its restrictions, allowing the founder to take their product to market.
Client: Superdialectrics
